INTRODUCTION

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. This workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics. The course also addresses the issues and challenges facing marketers in adapting their organization to the new digital landscape. This is an intermediate level program presented from a marketing practitioner’s perspective – digital marketing is now easily understood.

LEARNING OBJECTIVES:

• Have a sound understanding of the general principles of digital advertising.
• Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
• Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
• Understand how to integrate digital into the overall marketing mix.
• Understand the methods and metrics of analysing digital campaigns.
• Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.

COURSE OUTLINE

For detailed course outline, contact us through Mobile: +254732776700

or Email: training@fineresultsresearch.org

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TRAINING CUSTOMIZATION

This training can also be customized for your institution upon request. You can also have it delivered your preferred location.

For further inquiries, please contact us through Mobile: +254 732 776 700 or Email: training@fineresultsresearch.org

REQUIREMENTS

Participants should be reasonably proficient in English.  During the trainings, participants should come with their own laptops.

TRAINING FEE

The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact us through Mobile: +254732776700

or Email: training@fineresultsresearch.org

PAYMENT

Payment should be transferred to FineResults Research Limited bank before commencement of training. Send proof of payment through the email: training@fineresultsresearch.org

CANCELLATION POLICY

• All requests for cancellations must be received in writing.
• Changes will become effective on the date of written confirmation being received.