INTRODUCTION

Developing countries stand to heavily benefit if entrepreneurship and agribusiness development can be promoted and nurtured. This course is designed to offer insights on possibilities of increasing the level of entrepreneurship in agriculture as well as explore how agribusiness development gains can be improved. Improving survival rates of agribusinesses that currently have a high rate of failure and promoting agri-enterprise development is one of the way of meeting some Sustainable Development Goals (SDGs). This training course will provide hands-on training in agri-entrepreneurship and agribusiness development.

DURATION

5 Days

LEARNING OBJECTIVES

Upon completion of the course, participants will have learnt about:

• Concepts of agri-entrepreneurship and agribusiness development
• Opportunities for agribusiness entrepreneurs
• Financing for agribusiness entrepreneurs
• Sales, marketing, & branding in agribusiness
• Strategic partnerships among for agribusiness entrepreneurs

COURSE OUTLINE

Module 1:

Opportunities for Agribusiness entrepreneurs

• How to start agribusiness ventures
• How to find a profitable business idea and turn it into profit
• How to find new products and services to introduce to my customers to boost revenues

Module 2:

Financing for Agribusiness entrepreneurs

• How to get access to finances
• How to finance growth

Module 3:

Sales, Marketing, & Branding in agribusiness

• How to find customers to buy your products and services
• How to profitably market to and reach your target audience
• How to develop and extend your brand to increase the value of your business
• How to maximise the value of your company's brand to resist pricing pressure from low cost competitors

Module 4:

Field trip

Module 5:

Strategic Partnerships among for Agribusiness entrepreneurs

• How to leverage other people to help yourself create wealth
• How to find the right partnership opportunities to boost profits and increase your customer base
• Challenges faced by new Entrepreneurs
• How to overcome hurdles and pitfalls faced by new business starters
• Concept of an enabling business environment
• How to enhance a fertile business climate
• Entrepreneurial life cycle
• Entrepreneurship and the economy

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TRAINING CUSTOMIZATION

This training can also be customized for your institution upon request. You can also have it delivered your preferred location. For further inquiries, please contact us through Mobile: +254 732 776 700 or +254 759 285 295. You can also email us on: training@fineresultsresearch.org

REQUIREMENTS

Participants should be reasonably proficient in English.  During the trainings, participants should come with their own laptops.

TRAINING FEE

The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700/+254 759 285 295 or Email: training@fineresultsresearch.org

PAYMENT

Payment should be transferred to FineResults Research Limited bank before commencement of training. Send proof of payment through the email: training@fineresultsresearch.org

CANCELLATION POLICY

• All requests for cancellations must be received in writing.
• Changes will become effective on the date of written confirmation being received.