INTRODUCTION

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.

DURATION

5 Days

LEARNING OBJECTIVES

By the end of the training, participants will:

·        Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective

·        Develop better sales/marketing activities to maximise returns on investment

·        Clearly define the difference between consumer needs and customer needs to heighten purchase decisions

·        Develop powerful communication tools to support trade initiatives

·        Achieve higher levels of customer commitment for your sales/marketing initiatives

·        Develop simple yet effective processes that align your strategies to those of your target customers

COURSE OUTLINE

For detailed course outline, contact us through Mobile: +254732776700

or Email: training@fineresultsresearch.org

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TRAINING CUSTOMIZATION

This training can also be customized for your institution upon request. You can also have it delivered your preferred location.

For further inquiries, please contact us through Mobile: +254 732 776 700 or Email: training@fineresultsresearch.org

REQUIREMENTS

Participants should be reasonably proficient in English.  During the trainings, participants should come with their own laptops.

TRAINING FEE

The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact us through Mobile: +254732776700

or Email: training@fineresultsresearch.org

PAYMENT

Payment should be transferred to FineResults Research Limited bank before commencement of training. Send proof of payment through the email: training@fineresultsresearch.org

CANCELLATION POLICY

•        All requests for cancellations must be received in writing.

•        Changes will become effective on the date of written confirmation being received.