Agricultural Value Chain Development and Market Linkages

Course Date Onsite fees: Location Register
29/07/2024 To 09/08/2024 1,900 USD, 171,000 Ksh Nairobi
28/10/2024 To 08/11/2024 1,900 USD, 171,000 Ksh Nairobi


A value chain involves all activities that are required to bring a product or service from production to final consumers. The activities include design, production, marketing, distribution and support services leading up to consumption. There is also an element of value addition to the preliminary products across the chain as the product passes through the stages of the value chain. For smallholder farmers who are dominant in crop and livestock production in Africa to realize the benefit of participating in the value chain including linkage to input suppliers, traders and output market, there is need for them to have a strong position in the chain in terms of influencing their benefits. This 10 day training course aims to equip stakeholders working with farmers in rural, urban and peri-urban areas to strengthen their position in value chains.


10 Days



After this course participants will be able to:

  • Explain the Value Chain, its concepts, principles and approaches and its role in sustainable economic development
  • Explain Value Chain Development and Actor Empowerment (VCD&AE)
  • Analyse the Value Chain using a variety of tools and steps, identifying constraints and opportunities for innovation
  • Identify the steps for building engagement among and between chain actors
  • Set up an effective monitoring, evaluation and impact assessment plan for a VCD&AE process



Module 1: Introducing the value chain

  • Formal definition of a value chain
  • Traditional Selling Systems Compared with a Value Chain Marketing System
  • Value Chain Marketing System
  • Value Chain Framework
  • The “new” framework for Chain Empowerment
  • Chain Empowerment
  • Case studies and group work


Module 2:

Value chain mapping and analysis

  • Value chain development process
  • Value chain selection
  • Chain mapping and assessment
  • Introduction to Value Chain selection process
  • Building Engagement and Chain Development/Upgrading
  • Chain Monitoring and Evaluation


Module 3:

Analyzing market and market development

  • Introduction to market analysis
  • Supply, demand and price setting
  • Standards and certification
  • Analyzing competition
  • Group Exercise


Module 4:

Economic Sustainability

  • Analyzing Economic Sustainability of Value Chains
  • Introduction, calculating costs, revenue, profit margin, value added, value share …
  • Group work - the economic sustainability of  selected value chains


Module 5:

Value chain relations and governance

  • Analyzing value chain relations and governance
  • Intro-Importance of VC relations and governance
  • analysis of value chain relations and governance
  • Group work, presentation and discussion


Module 6:

Business Services and Finance

  • The role of chain supporters; Business development services and Value Chain financing
  • Group work – Role of VCD facilitator in enhancing availability of BDS to small holder farmers


Module 7:

Chain Context: Macro-environment

  • The components of the macro- environment and their impact on value chain development
  • Advocacy :- influencing the macro environment; Group work – PESTLE analysis of selected value chain


Module 8:

Developing Strategies for Chain Empowerment

  • Introducing chain empowerment strategies
  • Group work/case study on chain empowerment


Building Engagement and Chain Development

  • Building engagement: obtaining “buy-in” from stakeholders
  • Introduction to strategy development 


Module 9:

Chain Monitoring and Evaluation

  • Introduction; reiteration of concepts and terminology;
  • Development of indicators and selection of analytical tools


Module 10:

Chain Learning and Innovation

  • Introduction and examples


Competencies and Roles of chain development facilitator’s and support agencies

  • Roles of chain development facilitator’s, and support agencies
  • The do’s and don’ts of facilitators; Key competencies of VCD facilitators
  • Action planning
  • Course evaluation






This training can also be customized for your institution upon request. You can also have it delivered your preferred location. For further inquiries, please contact us through Mobile: +254 732 776 700 or +254 759 285 295. You can also email us on:



Participants should be reasonably proficient in English.  During the trainings, participants should come with their own laptops.



The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.



Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700/+254 759 285 295 or Email:



Payment should be transferred to FineResults Research Limited bank before commencement of training. Send proof of payment through the email:



  • All requests for cancellations must be received in writing.
  • Changes will become effective on the date of written confirmation being received.





Call us on +254 732 776 700/ +254 759 285 295
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