Promoting Entrepreneurship and Agribusiness Development

Course date: 13/01/2020 to 17/01/2020 Duration: 5 Days Course fee: USD 800, KES 65,000


Agribusiness development in developing countries can be given a boost if entrepreneurship was nurtured. Contextualizing entrepreneurship to agricultural development is also of key importance. This course is designed to offer insights on possibilities of increasing the level of entrepreneurship in agriculture as well as explore how agribusiness development gains can be improved. Improving survival rates of agribusinesses that currently have a high rate of failure and promoting agrienterprise development is undoubtfully one of the way of meeting some Sustainable Development Goals (SDGs), for instance, goal 1 (no poverty) and goal 2 (zero hunger). This one week course will provide hands-on training in agri-entrepreneurship and agribusiness development.



5 Days



Upon completion of the course, participants will have learnt about:

  • Definition of concepts
  • Agribusiness development
  • Opportunities for agribusiness entrepreneurs
  • Financing for agribusiness entrepreneurs
  • Sales, marketing, & branding in agribusiness
  • Strategic partnerships among for agribusiness entrepreneurs



Module 1:

Opportunities for Agribusiness entrepreneurs

  • How to start agribusiness ventures
  • How to find a profitable business idea and turn it into profit
  • How to find new products and services to introduce to my customers to boost revenues


Module 2:

Financing for Agribusiness entrepreneurs

  • How to get access to finances
  • How to finance growth


Module 3:

Sales, Marketing, & Branding in agribusiness

  • How to find customers to buy your products and services
  • How to profitably market to and reach your target audience
  • How to develop and extend your brand to increase the value of your business
  • How to maximise the value of your company's brand to resist pricing pressure from low cost competitors


Module 4:

Field trip


Module 5:

Strategic Partnerships among for Agribusiness entrepreneurs

  • How to leverage other people to help yourself create wealth
  • How to find the right partnership opportunities to boost profits and increase your customer base
  • Challenges faced by new Entrepreneurs
  • How to overcome hurdles and pitfalls faced by new business starters
  • Concept of an enabling business environment
  • How to enhance a fertile business climate
  • Entrepreneurial life cycle
  • Entrepreneurship and the economy







This training can also be customized for your institution upon request. You can also have it delivered your preferred location.

For further inquiries, please contact us through Mobile: +254 732 776 700 or Email:  



Participants should be reasonably proficient in English.  During the trainings, participants should come with their own laptops.



The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.



Accommodation is arranged upon request. For reservations contact us through Mobile: +254732776700

or Email:  



Payment should be transferred to FineResults Research Limited bank before commencement of training. Send proof of payment through the email:  



  • All requests for cancellations must be received in writing.
  • Changes will become effective on the date of written confirmation being received.


Course Date: 13/01/2020 to 17/01/2020 Duration: 5 Days Course fee: USD 800 , KES 65,000
Call us on +254 732 776 700
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